PfaffDigital
PPC & Paid Media

Paid advertising that
generates leads, not just clicks

Anyone can spend money on ads. We build and manage paid media campaigns designed to generate qualified leads at a cost that makes sense for your business. Every dollar is tracked, every result is measured, and every campaign is optimized for the metric that matters: revenue.
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Platforms We Manage

Reaching your audience
wherever they are

Google Ads
Search, display, shopping, and YouTube campaigns that capture demand at the moment of intent.
Meta Ads
Facebook and Instagram campaigns that build awareness, drive engagement, and generate leads through precise audience targeting.
LinkedIn Ads
B2B campaigns that reach decision-makers by title, company, industry, and seniority.
Microsoft Ads
Bing search campaigns that reach a different (and often more affluent) demographic at a lower cost per click.
Programmatic & display
Broader reach campaigns for brand awareness and retargeting across the web.
ChatGPT Ads
Sponsored cards inside ChatGPT conversations: the newest surface in paid media, matched to conversation context instead of keywords. We manage it end to end.
New Channel

Ads in ChatGPT, managed by the team that speaks AI

Since May 2026, any US business can buy a sponsored card beneath ChatGPT's answers. It's a different discipline from search: conversation-context targeting instead of keywords, one card per response instead of an auction page, and a beta platform that changes weekly.

We run it the way we run everything: measurement first, honest fit advice, transparent pricing, and because we also do generative engine optimization, the same engagement can put you inside the answer, not just beneath it.

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Your customers are asking ChatGPT.

Be the answer it cites and the ad beneath it: managed ChatGPT ads plus the organic visibility work, from one team.
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Our Process

Methodical campaign
management

Audience research & strategy
We identify who your ideal customers are, where they spend time, and what motivates them to take action. This informs every aspect of the campaign architecture.
Campaign architecture
We build campaigns with clear structure, organized by audience, intent, and funnel stage. No bloated ad groups. No wasted spend on irrelevant keywords.
Creative development
Ad copy and creative assets designed to stop the scroll and drive the click. We test multiple variations and let the data decide what works.
Launch & monitor
Campaigns go live with close monitoring. We watch performance daily during the initial ramp-up period to catch issues early and capitalize on opportunities.
Optimize & scale
Ongoing optimization based on conversion data, not vanity metrics. We adjust bids, audiences, creative, and targeting to improve performance over time. Then we scale what's working.
Transparent reporting
You get clear, no-jargon reports that show exactly what your investment produced. Leads, cost per lead, conversion rates, and ROI. The numbers that matter.

Spend smarter. Convert more.

If your paid campaigns are generating clicks but not customers, something is broken. Let's take a look and figure out where the money should be going.
Book a Discovery Call
Free 30-minute discovery call
No obligation, no pitch deck
Honest assessment of how we can help