PfaffDigital
Resources

Guides, tools, and
insights to help you grow

Practical knowledge from the intersection of AI, design, development, and digital marketing, written for business leaders and decision-makers.
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Find out what AI
already says about you.

Find out whether ChatGPT, Perplexity, and Google AI recommend your business — free, delivered in one business day. It's the fastest way to see exactly where you stand before you invest another dollar.

Check Your AI Visibility — Free
Live Demos

See it work,
not just read about it.

WebMCP interactive demo
See what AI agents see when your website speaks their language. An interactive demo of the W3C standard that turns websites into structured tools.
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AI agent systems demo
Watch an AI agent qualify a lead in real time, from trigger to resolution, autonomously. An interactive demo of how agent systems handle complex business processes.
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Start Here: Guides

The three guides
to read first.

What is GEO? The plain-English guide
The plain-English explanation of generative engine optimization — what it is, how it differs from SEO, and why it matters now.
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How to get cited by ChatGPT
The concrete steps that get a business found, cited, and recommended by ChatGPT and other AI answer engines.
Read the Guide →
Make your website AI-ready
The technical checklist for a website AI crawlers and agents can actually read, understand, and trust.
Read the Guide →
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What we offer

From blog posts to guides and tools: everything you need to make smarter decisions about your digital presence.

Blog
Insights, guides, and perspectives on AI, design, development, and growth. Practical knowledge for business leaders who want to cut through the noise.
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Guides
Step-by-step guides and frameworks for adopting AI, improving your website, and optimizing your marketing. Coming soon.
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Tools
Free tools and resources to help you evaluate AI options, audit your site, and make better decisions. Coming soon.
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Ready to put AI to work for your business?

The first step is a conversation. No pressure and no pitch deck. Just a straightforward discussion about where you are, where you want to be, and how we can help you get there.
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