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Insights, guides, and
perspectives on AI, design, and growth
perspectives on AI, design, and growth
Practical knowledge from the intersection of AI, design, development, and digital marketing, written for business leaders and decision-makers who want to cut through the noise.
Articles
Recommended reading
Explore our articles on AI, design, development, and marketing strategy.
What Is Generative Engine Optimization (GEO)? The Plain-English Guide
Generative engine optimization (GEO) is the practice of making your business findable, understandable, and recommendable by AI systems like ChatGPT, Perplexity, and Google AI Overviews. Here's what it actually involves — and how it differs from SEO and AEO.
Marketing Strategy
Make Your Website AI-Ready: llms.txt, Schema, and Agent Interfaces
A technical guide to making your website readable — and usable — by AI systems. Covers JSON-LD structured data, the llms.txt standard, AI crawler access, performance, and agent-ready interfaces like WebMCP, with working examples you can inspect.
AI Insights
How to Get Your Business Cited by ChatGPT and Other AI Engines
A practical, step-by-step playbook for getting ChatGPT, Perplexity, Gemini, and Google AI Overviews to mention and recommend your business — from structured data to reviews to the content formats AI actually quotes.
Marketing Strategy
Getting Started With WebMCP: Make Your Website Agent-Ready in 15 Minutes
A practical guide to WebMCP, the W3C standard that turns your website into a structured tool for AI agents. Two HTML attributes. Zero JavaScript required.
AI Insights
What AI Agents Really Are, and Why How You Build Them Matters
AI agents can transform your operations. The wrong build can expose customer data, create liability, and erode trust. Here is what agents are, where businesses go wrong, and how to build them securely.
AI Insights
5 Ways to Start Using AI in Your Business This Week (and the Mistakes That Cost You Later)
Practical, no-hype ways to start getting value from AI this week, plus the critical mistakes businesses make when they skip strategy and jump straight to tools.
AI Insights
SEO in the Age of AI Search: What Changed and What to Do About It
Google AI Overviews, Perplexity, and ChatGPT search are rewriting the rules. Here is what's different, what still matters, and how to make sure your business gets found.
Marketing Strategy
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