Pfaff Digital
Product

Black Glass Leads
Intelligent Lead Management

A configurable lead management backend that ingests from any form platform, tracks every opportunity through your pipeline, and runs entirely on Cloudflare's edge. No seat-based pricing. No feature gating. Just the lead management you actually need.
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AI-Powered

AI-Powered Lead Scoring
That Actually Understands Your Leads

Every lead that enters Black Glass gets analyzed automatically. Our AI scoring engine evaluates lead quality based on the data your forms collect — not a generic checklist that treats every industry the same.

Contextual scoring means the AI considers the full picture: what form they came from, what they wrote in free-text fields, how complete their submission is, and how closely they match your highest-converting lead profiles. A detailed inquiry from a decision-maker at a mid-market company gets scored differently than a one-line "just looking" submission.

Scores are surfaced directly in your lead list — sort by score, filter by quality tier, and focus your team's energy on the leads most likely to convert. No manual qualification. No guesswork. The leads that matter rise to the top automatically.

The Lead Problem

Your Leads Are Scattered
Across Too Many Places

Contact form submissions in your email. Webinar signups in one spreadsheet. PPC leads in another. That Typeform from the last campaign? Somewhere in Typeform's dashboard — if you remember to check it.

Most CRMs are overkill. They want to manage your entire sales pipeline, customer relationships, and support tickets — when all you need is a single place where every lead lands, gets tagged, gets assigned, and gets followed up on.

Black Glass Leads does exactly that. One webhook endpoint per form. Every lead in one dashboard. Filter, tag, assign, export. Done.

What Black Glass Leads Does

Connect Any Form, Keep Every Field
Gravity Forms, Typeform, Webflow, custom HTML — point any form at a single endpoint and leads flow in automatically. Every field your form collects is captured exactly as-is. No rigid data models, no cramming your data into generic columns.
Pipeline & Status Tracking
New, contacted, qualified, converted, lost — track every lead through your pipeline. Assign team members, tag for follow-up, and see exactly where every opportunity stands at a glance.
Tagging & Organization
Create custom tags that match how your team actually works. Tag by source, quality, campaign, urgency, or anything else. Filter your lead list instantly by any combination of tags.
Filter, Sort & Search
Full-text search across all lead data. Filter by status, form, tags, assigned user, or date range. Sort by any column. Every filter combination is URL-synced — share a filtered view with a link.
Lead Assignment & Delegation
Assign leads to specific team members with one click. Route incoming leads by form, region, or round-robin. Everyone sees their own queue — no stepping on each other's toes, no leads sitting unowned.
Dashboard & Performance Metrics
See your lead pipeline at a glance — total leads, conversion rates, response times, leads by source, and team performance. Know which forms are producing, which campaigns are converting, and where leads are stalling.
Lead Nurturing & Follow-Up
Add notes, schedule follow-ups, and track every touchpoint directly inside Black Glass. Activity logs show the full conversation history so anyone on the team can pick up where someone else left off.
CSV Export
Export any filtered view to CSV with one click. Dynamic columns pulled from form schemas — so each export matches the actual data shape, not a generic template with empty columns.
CRM Integrations
Push qualified leads directly into Salesforce, HubSpot, Pipedrive, and more. Black Glass Leads fits into your existing sales workflow — no copy-pasting, no CSV imports, no leads falling through the cracks.
View All Integrations →
Who It's For

Built for People Who
Can't Afford to Lose Leads

Agencies Managing Client Leads
Multiple clients, multiple forms, one dashboard. Each form has its own schema and webhook. Filter by client, export per-campaign reports, and never lose a lead in a shared inbox again.
Marketing Teams Running Campaigns
Landing page forms, webinar signups, gated content downloads — every lead source feeds into one pipeline. Tag by campaign, track conversion rates, and export for your CRM.
Solo Operators Capturing Opportunities
Your contact form, your freelance inquiry form, your discovery call scheduler — all in one place. See every opportunity, follow up on time, and stop losing leads to email chaos.
Security

Security That Doesn't
Require a Security Team

Source Verification
Every inbound lead is cryptographically verified to confirm it actually came from your form. If someone tries to send fake data to your endpoint, it gets rejected before it touches your database.
Built-In Bot & Spam Protection
No more sifting through junk submissions to find real leads. Automated spam detection filters out bot traffic, garbage entries, and bad actors — so your pipeline stays clean and your team only sees leads worth following up on.
Contact Enrichment & Verification
Every lead gets automatically verified and enriched. Email deliverability checks catch typos and disposable addresses before they waste your time. Phone validation confirms real numbers. LinkedIn and public source cross-referencing adds job title, company, and seniority — turning a name and email into a full picture of who you're talking to.
Passwordless Login
No passwords to remember, reset, or get stolen in a breach. Sign in with a secure magic link sent to your email — click it, you're in. Simple for your team, one less attack surface for bad actors.
Data Protection
Every piece of data that enters the system is automatically cleaned and validated. Malicious input gets neutralized before it's stored — protecting your team and your lead data from injection attacks and corruption.
Automatic Session Security
Inactive sessions expire automatically. Every request is authenticated server-side — not just checked in the browser. If someone walks away from their laptop, the system locks itself.
Platform

Reliable, Fast, and
Built to Get Out of Your Way

Fast Everywhere
Your dashboard loads instantly whether you're in New York, London, or Tokyo. The platform runs on a global network with 300+ locations — so there's no "our servers are on the east coast" lag.
Always On, Zero Downtime
No servers to crash, no infrastructure to babysit. The platform is serverless and self-healing — it scales automatically during traffic spikes and you never get a 3 AM "server down" alert.
Scales With Your Business
Whether you're capturing 50 leads a month or 50,000, the platform handles it without upgrades, migrations, or pricing tier conversations. Growth doesn't come with infrastructure headaches.
Your Data Stays Yours
No third-party SaaS lock-in. Your lead data lives in a dedicated database — not commingled with other customers. Export everything, anytime. If you ever leave, your data leaves with you.
Why Black Glass Leads

Not Another CRM.
Just Lead Management That Works.

Form-Agnostic by Design
Black Glass Leads doesn't care what form platform you use. Gravity Forms, Typeform, Webflow, Tally, custom HTML — anything that can POST JSON works. Switch form providers without touching your lead management.
Your Data Shape, Not Ours
Most lead tools force your data into a rigid schema: first name, last name, email, phone, message. Black Glass Leads adapts to your forms — every field you collect is captured, filterable, sortable, and exportable.
Part of the Black Glass Ecosystem
Black Glass Leads is the first module of a broader admin platform that includes Black Glass CMS. Same edge-native architecture, same design language, same philosophy — tools that do their job without getting in your way.
Development Status

Deployed Internally. Early Access Open.

Black Glass Leads is already running in production for Pfaff Digital's own lead management — ingesting from contact forms, tracking opportunities, and exporting reports. The same production-grade deployment we'd deliver to a client.

We're opening early access to agencies and teams who want a lead management tool that's fast, configurable, and doesn't try to be a full CRM. Get in touch to see it in action.

Stop Losing Leads to Email Chaos

Every form, every source, one dashboard. If you're tired of scattered leads and overbuilt CRMs, Black Glass Leads is built for you.
Get Early Access
Webhook setup in under 5 minutes
Custom form schemas — your data, your shape
Edge-deployed — fast everywhere, no infrastructure